Reebok Creative Hub
Reebok Creative Hub
Create,
Design,
Share
—
A
Multidisciplinary
Creative
Space
and
a
Creative
Universe
in
Malasaña
Create,
Design,
Share
—
A
Multidisciplinary
Creative
Space
and
a
Creative
Universe
in
Malasaña
WEB DESIGN & DIGITAL STRATEGY
Connecting
Creative
Disciplines
in
One
Space
Connecting
Creative
Disciplines
in
One
Space
Vice Iberia's proposal for Reebok — a physical space in Malasaña where diverse "Talents" from creative areas such as photography, illustration, architecture, music and design share their experience through workshops. Our task was to create a digital site that not only showcased the content, but also generated anticipation and engagement from the target audience.
TRANSMEDIA EXPERIENCE
Discover
the
Creative
Universe
of
Reebok
Classic
Discover
the
Creative
Universe
of
Reebok
Classic
We developed an interactive site that offered access to everything related to the Creative Hub — "Talents" profiles by discipline, activity calendar, photo and video gallery, and the opportunity to enter an exciting competition. A transmedia experience that connects Reebok's Classic collection with the vibrant creative world.
Explore,
Learn,
Participate
Explore,
Learn,
Participate
Immerse yourself in Reebok's Creative Hub, where the best professionals from various disciplines share their knowledge for a month in Malasaña, Madrid. Discover, learn and participate in a space that fuses creativity, design and a passion for innovation.
Reebok's Creative Hub is not just a space — it's an experience. Attending workshops, exploring creative talents and immersing yourself in the Classic universe is a unique experience.
Carla López
Brand Experience Coordinator at Reebok
